FAQs

Google Ads is a pay-per-click (PPC) online advertising platform that allows businesses to display their ads on Google search result pages above the organic search engine results for the target keywords. 

Google Ads equips ambitious businesses with capabilities to connect with their target audience, drive conversions, and achieve their business goals. 

Yes. My PPC packages offer a holistic approach, combining Google Ads management with landing page analysis, customer experience (CX) research & discovery with weekly reporting & monthly performance call.

In addition, I also offer Business consultancy services on Business Strategy, Process Design, Execution & De-risking. 

I am your partner in Digital Growth, from Strategy to Execution.

Here are several compelling reasons:

Firstly, I limit my client roster (handful - six or seven clients concurrently) to ensure I can delve deep into your account and competitive landscape personally. Choosing a PPC freelancer specialist often proves more cost-effective than hiring an agency, affording you the advantage of having a dedicated Google Ads Strategist focused directly on your digital strategy—rather than an inexperienced account executive. Unlike many digital marketing agencies that overload themselves with accounts and delegate management to inexperienced managers, I provide hands-on expertise.

Secondly, as a Google Certified Strategist & Account Manager, I've audited, created, and optimized campaigns while supporting over 100 Google Ads accounts managed by individuals and marketing agencies in the UK&I market on behalf of Google. My experience spans varying budget sizes, diverse industries, and campaign optimizations, consistently delivering increased return on ad spend (ROAS).

Thirdly, I offer flexibility. There's no binding you to long-term contracts that are difficult to exit, where the Ads manager's motivation fades as soon as the ink dries. Book a Free consultation today!

I collaborate with a handful, 6 to 7 clients concurrently - I do not outsource. This ensures I can allocate ample time to nurture these accounts, promptly address any seasonal or promotional needs, and closely collaborate with you on refining our strategy together.

No, I do not bind my clients with lengthy contracts; however, a 30-day notice period is required if you decide to terminate our services. It's important to keep in mind that the majority of Google Ads campaigns typically require a minimum of 90 days to start delivering results.

Most accounts begin to see results within just a few days. PPC ads are a living, active data driven marketing effort and rest assured your results will grow over time. The longer you run ads the better your ROI! 

Our onboarding time frame is 3 months, this allows us to effectively optimise campaigns, gather data, and make necessary adjustments to achieve the best possible outcomes. 

Absolutely. My experience spans various sectors, from e-commerce to consumer goods to manufacturing and mining.

Each client brings unique challenges and goals. My job is to craft strategies that address these specific needs.

I don't believe in a one-size-fits-all approach. Instead, will adjust my offerings to meet your industry's unique hurdles, ensuring the marketing efforts are as effective as possible.

Certainly! While you will retain complete access to your Google Ads account at all times, we strongly advise consulting with us prior to implementing any modifications. This proactive approach guarantees that the account maintains alignment with the overarching strategy and campaign objectives.

Absolutely! Your existing marketing and sales teams complement my efforts. Together, we synergize, leveraging your expertise to accelerate the process. Our collaborative approach ensures a dynamic partnership, amplifying results and achieving your objectives faster.

Regular management and optimisation are essential for maintaining and enhancing PPC campaigns. Continuous optimisation involves assessing successful strategies and addressing inefficiencies across campaigns, advertisements, keywords, product feeds, and more on a daily, weekly and monthly basis. This approach maximises the impact of your Ad budget while minimising wastage, increasing your ROI

Given the dynamic nature of platforms like Google Ads, staying abreast of evolving policies and best practices is crucial. As PPC specialists, it's our responsibility to remain current with these changes to effectively support the businesses we serve. I offer a 20% retention discount on the monthly management fees after the onboarding period.